In recent years, the thin plucked brow has fallen out of trend in favor of the more natural fluffy soap brow. A trend that has taken social media by storm, involves using bar soap to fluff and accentuate one’s natural brow shape.

First popular after the 2020 quarantine, soap brows have been on the up and up, due to the new “clean girl aesthetic” that has been taking over platforms. Involving a more natural effortlessly beautiful look, soap brows perfectly fit the trendy aesthetic. It involves using a brow spoolie, a bar of glycerin soap, materials you are sure to have lying around, and simply coating your spoolie in the soap and then pulling your brows upwards. Simple right? We think so too, with this simple technique it is effortless to master, saving you tons of time in the morning to get ready. But wait, there are benefits too? Using a glycerin soap bar can hydrate your brows, according to Dr. Dhaval G. Bhanusali, glycerin is a “great humectant and can keep eyebrow hair hydrated and healthy.”

What is not to love about this beauty trend, between the simplicity, affordability, and benefits we can see soap brows being popular for many years to come!